Attitude to Safety by Age Segment

Safety

It is both interesting and important to learn one's attitude to safety, which flows from character, and how this attitude can infect your riding manner. Riders represent a spectrum, from leisure to practical motorcycle operators, and have different reasons for riding. Seven segments can be identified, based on a spectrum of attitudes to risk, passion for riding and reasons for riding. Do you see yourself in one or more segment?

Informed and Cautious

29% are aged 50-59 years old

Characteristics
Enthusiasts who have ended up using their bikes in the city even though they don’t necessarily enjoy it. Strong sense of vulnerability informed by experience

Attitude to Safety
Focus on cautious riding, with low levels of risk-taking – but do feel vulnerable to actions of others

Measured and Practical

35% are aged 40-49 years old

Characteristics
Sensible, practical, working people who take advantage of the opportunities riding offers. Unlikely to have ridden outside city limits

Attitude to Safety
Highest proportion of scooter riders so safety clothing isn’t a priority but safe/cautious ways of riding are

Respectful Riders

29% are aged 50-59 years old

Characteristics
Bike enthusiasts who live and breathe riding and want to be the best rider they can possibly be. Skill and safety can seem inseparable

Attitude to Safety
Competent and considered risk taking. Assess when a behaviour is risky and when not and calculate appropriate time/place

Developing Riders

40% are aged 30-39 years old

Characteristics
New to two wheels but keen to learn, and anxious not to make the same mistakes twice

Attitude to Safety
Not strong risk takers and they make sure they wear the right clothing
Have experienced more near misses than other riders

Accidental Appreciators

38% are aged 30-39 years old

Characteristics
People who initially turned to two wheels for practical reasons but have found they enjoy the ‘edge’ it gives them

Attitude to Safety
Much less likely to own correct gear
Take more minor risks, and do have more crashes than other groups, but some recognition of their own inexperience and behaviour

All about Image

47% are aged 30-39 years old

Characteristics
Fashion and image conscious people who have bought into riding for the look of it. Often identified by more serious bikers as lacking in motorcycling skill and ability

Attitude to Safety
Image is all: won’t wear appropriate gear and riding is more about looking good than staying safe

Attention Seekers

63% are aged 20-29 years old

Characteristics
Young, hedonistic and liable to ride in groups. Often thrill seeking or showing off to others

Attitude to Safety
Appreciation of what a risk is, but do it anyway – and awareness that it’s risky almost adds to the buzz/likelihood to perform the behaviour

Hein Jonker

Founder of the Motorcycle Safety Institute of South Africa
Editor in Chief of Bike Talk South Africa
Chief Instructor of Bike Talk Motorcycle Rider Academy
Motorcycle Safety & Skills Expert for Arrive Alive South Africa

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